AUTOBIOGRAPHY
AUTOBIOGRAPHY
SPUITEN OF HAKKEN, NL
SPUITEN OF HAKKEN, NL
PODZEMKA, RU
PODZEMKA, RU
RADUGA, RU
RADUGA, RU
SUPERNATURAL, NL
SUPERNATURAL, NL
GASCOLAND, NL
GASCOLAND, NL
BIG SHOE, JP
BIG SHOE, JP
TO KNOW THE LAND, NL
TO KNOW THE LAND, NL
VAN ZWART NAAR GROEN, NL
VAN ZWART NAAR GROEN, NL
GOUDMIJN, NL
GOUDMIJN, NL
FINAL FANTASY #1, NL
FINAL FANTASY #1, NL
THE FLIPSIDE, NL
THE FLIPSIDE, NL
MINING, NL
MINING, NL
VIJF VOOR TWEE, NL
VIJF VOOR TWEE, NL
WINDOW WASHING, NL
WINDOW WASHING, NL
FOLLOW OUR JOG, USA
FOLLOW OUR JOG, USA
DRAWING FARNSWORTH, USA
DRAWING FARNSWORTH, USA
MOWING, USA
MOWING, USA
STEAM, USA
STEAM, USA
GREATER DETROIT, USA
GREATER DETROIT, USA
URBAN GARDEN MYTH, USA
URBAN GARDEN MYTH, USA
CORNUCOPIA, USA
CORNUCOPIA, USA
GIVING BACK TO ROME, USA
GIVING BACK TO ROME, USA
30 METERS, NL
30 METERS, NL
NEWS    CV    SOFT HEROES    CONTACT    SPONSORS    RADUGA BETA TEST  

[Detroit 2010]

GREATER DETROIT [part one]

A collaboration with city churches to boost Detroit's weary image, and that of all it's people.

The sheer number of churches in Detroit is overwhelming. Every block has about two churches, ranging from impressive brick structures to garage set-ups. Why were there so many churches in Detroit, and to what extent were they actively contributing to, or influencing the local scene - these questions inspired us to investigate churches as a potentially larger, collaborative network.

Churches are strongly connected to neighborhoods, this meant we could use them to link neighborhoods to each other. The churches work like a 'hub', and are a gathering point where people to meet before dispersing into the wide open.

Architecturally, churches in Detroit all utilize one special feature: outdoor messaging boards posted on the front lawns. We started mapping message boards with the aim of using them as a group to create a large, flowing network throughout the city. This messaging system permeated public space, making it a highly visible and democratic tool.

Despite enormous population decline there is a fantastic number of churches in Detroit, seen here from Google Earth. Every red dot represents a church.
Despite enormous population decline there is a fantastic number of churches in Detroit, seen here from Google Earth. Every red dot represents a church.
There are many different types of churches in Detroit.
There are many different types of churches in Detroit.


Every church has an outdoor message board.
Every church has an outdoor message board.
From hi-tech
From hi-tech
to lo-tech.
to lo-tech.

GREATER DETROIT [part two]

The Pink Pony Express met with a group of local pastors, to inquire about their activities. There, we also proposed our own idea to them: spread positivity through and about Detroit by swapping religious words for the word 'Detroit'. For example, instead of messaging 'God is love', we re-message 'Detroit is love'.

Shortly after our meeting, we began working together with congregations, and the bizarre world of Detroit churches opened up before us. We realized churches are a major player in the new Wild West. Their initiatives include growing and distributing food, arranging transportation (sometimes in the form of carpooling to the factory), and facilitating housing. One church rented blow up castles on the side, delivered by otherwise unemployed congregants, thus creating new job opportunities.

Alongside transforming the boards, we also posted the Greater Detroit logo around the city.

The Pink Pony Express met with local pastors to propose using the outdoor boards as a giant network for spreading positive messages about Detroit.
The Pink Pony Express met with local pastors to propose using the outdoor boards as a giant network for spreading positive messages about Detroit.
Our idea was to swap religious words like 'God' to 'Detroit'.
Our idea was to swap religious words like 'God' to 'Detroit'.
Pastor Kathy Ann Wuopio invited us to promote Greater Detroit on her Christian radio program.
Pastor Kathy Ann Wuopio invited us to promote Greater Detroit on her Christian radio program.

The Ruth Chapel's messages board was stolen. They invited us to paint directly on their church, an honor.
The Ruth Chapel's messages board was stolen. They invited us to paint directly on their church, an honor.
We also promoted the project by posting the Greater Detroit logo on churches which appeared empty.
We also promoted the project by posting the Greater Detroit logo on churches which appeared empty.
But just in case we left them a 'love letter' explaining Greater Detroit.
But just in case we left them a 'love letter' explaining Greater Detroit.